One of the most important lessons is that to profit from growth, you need to be in the game in one form or another. That means securing some type of equity position, which generally leads to two choices for someone who wants to Invest Like A Farmer; purchase positions in real estate, bonds, or (preferably) equities OR go about creating your own brand. Many successful financial farmers do both.
Why is a brand important? A brand selectively targets a consumer for its product or service, and generally speaking, a branded product is typically sold at a greater premium than a generic product or service which in all actuality maybe nearly identical to the branded product. The successfully branded product, however, has established a greater perceived utility than a generic product and consequently charges a higher price for the good or service. The better the brand, the greater the implied prestige and usually the higher the margin, profits, and market share. Couple this with mass appeal and you may have a winner on your hands.
Assets come in a variety of forms; from physical assets like farmland, gold, and oil to legal assets including shares of stock, debt instruments such as bonds, and intellectual property including trademarks, copyrights, and brands themselves. The prudent financial farmer is always looking to cultivate quality assets on his or her financial farm; if buying a brand isn't feasible, consider creating one.