Tuesday, December 8, 2020


Wright Thompson's "Pappyland" is a swishing, swirling epic of family, fine bourbon, and the things that last. It is also my 2020 Top Pick holiday book recommendation. Thompson details the commitment it takes to become a master of a craft. Family legacy, horse-racing, and of course bourbon all play a central role in this tale. Branding and marketing is done over decades via the creation and sustainment of a family's legacy. One part Horatio Alger, one part Southern hospitality, but 100% Americana. Complex, nuanced, and long on the finish. A delightful tumbler. You sip these words and you want more of them.