Three Cheers for Boring Investors!
As reported in the Wall Street Journal this morning, boring investors did well in 2013. Apparently, this is such big news that it was actually ABOVE the fold on the front page. Of course frequent readers of this blog have known this approach since day one. The extent that this strategy worked in 2013, however, was truly impressive. After literally several decades of pain, those who decided to Invest Like A Farmer notched a spectacular win this year. For a quick recap of the rule set T. H. RAPKO & COMPANY, LLC implements, see below:
Rapko's Rules
1. Boring is undervalued. Look for companies with established brands. If they are exclusive, finite, hard-to-get, vital, addictive, and/or monopolistic, so much the better.
2. I prefer companies that pay me to own them. Specifically, I want to buy companies that pay quarterly dividends that have historically risen over time.
3. Of the four possible outcomes; high margin, high volume is best.
4. A steadily moving higher and higher left to right stock chart is a good thing; the inverse it not.
5. Inevitably, and by definition, more time is spent holding a losing position than is necessary. Cut your losses.
This rule set has served the financial farmer very, very well in 2013 and based on the economic climate going into 2014 it should prove equally fruitful. What's really so surprising is that this is of any great news at all. Warren Buffet has preached this sermon for over 60 years and NEARLY every successful long-term investor follows a similar rule set in some form or another. There are notable exceptions, but for some reason they always seem to end up in jail.
Going into 2014 individuals who wish to Invest Like A Farmer should laser focus on either buying or developing quality brands that have both scale and utility. America still has one of the best climates, quality of soil, and promising batch of seeds to plant for your own financial farm. Embrace calculated risk and plow ahead.
Here's a toast to very happy and profitable 2013 and may many more years of the same follow. Cheers!
